Carver Skateboards
Carver SkateboardsGraphic Design Manager2022-2025Carver Skateboards is a pioneering surfskate brand rooted in Southern California surf culture. As the sole in-house designer, I led creative design output across marketing, product, and sales channels, developing visuals that captured the brand’s personality and pushed the brand identity to new heights. I managed multiple high-priority projects from concept to completion, ensuring consistent brand execution and timely delivery in a fast-paced environment.
Skateboard Graphics
Designed one-off decks, graphic series, and brand collaborations in a range of styles.
Apparel Graphics
Crafted original illustrations, hand-drawn lettering, and bold graphics for tees.
Youtube Thumbnails
Provided art direction, title treatment, and cover design for brand and product videos.
Magazine Ads
Created full-page layouts for Juice Magazine spreads, showcasing Carver team riders in action. The first ad featured world-renowned Hawaiian surfer and waterman Kai Lenny; the second spotlighted Moroccan rider Achraf Et-Touyjer at Venice Skatepark. Both captured with bold imagery and clean design to reflect the brand’s dynamic energy.
Campaign Development
Built creative assets for brand collaborations, seasonal promotions, and marketing campaigns, including web banners, social media content, and digital ads.
Event Flyer
Art direction and design to promote a grass roots skateboarding race at the Inglewood Pumptrack park in LA.
Brand Guide
Developed the primary brand guide for distributors and business partners, featuring logos, typography, and marketing visual identity mockups.