Cali Squeeze
Cali squeeze senior Graphic Designer2021-2021As the Sr. Graphic Designer at Firestone Walker Brewing Company, I was brought on board to help drive the newly acquired craft beer brand, Cali Squeeze. I played a key role in the re-branding and the initial campaign launches while collaborating with the design and marketing teams, directors, brand ambassadors, photographers and freelance artists. I directed freelance creatives, designed marketing campaigns, digital ads, social media, signage, packaging, email, merch and directed photoshoots for product andlifestyle imagery.
In-Store Signage
Design, layout and production work to accompany product in stores.
Welcome Email
Layout, design and direction for newsletter subscribers.
12 Pk Carrier Design
Packaging update for 2022 beers and seltzers included layout design, spot illustrations, 12oz can label update for new seltzer flavors, Wild Berry and Pink Lemonade.
Brand Anthem
Collaborated on set with video directors, artists, models, ambassadors and photographers to help bring to life Cali Squeeze’s first paid video ad.
Apparel Graphics
Custom art for t-shirts, fleece, headwear and glass.
Spotify Playlist Key Art
Art direction and design for the Cali Squeeze Golden Hour Mixtape on Spotify Music. Designed a template which included additional illustrations, patterns and colors so the in-house design team could easily update the artwork for succeeding playlists.
